Joojaa,
I actually tend to "plug" Highend anytime the opportunity arises. I even went so far as to add a Highend link in my signature over at LinuxForum.com. When comparing this site to others such as CGTalk there's really no comparison. I do hope in the future there will be more expansion on film industry news and interviews similar to what is seen at VFXWorld.com. Even having a Highend online store with t-shirts, hats, etc would be a good improvement for the site which would help to build more income than simply relying on sponsors and advertisements.