I agree, I had no idea what was being sold!! I did notice the mocap and was thinking, I wonder what was said to the mocap person, "heres a gun, what ever you do, dont change the position of your hands on the gun!!"
LOL
But yeah it was long and didnt convey the product at all.
You should look at maybe 30-45secs and less info to read on the screen. Just show the key points. Also show the product logo at the end or somewhere there abouts.
nick