You mean "ignore backfacing"? I haven't been using MAX for quite a while.
In MAYA:
1)Open the attribute editor (with the object selected)
2) Go to the shap tab in the editor. e.g pCylinderShape1
3) Go to "Mesh Component Display section"
wire:
If you select wire, Maya culls the back faces during selection but draws the back faces in wireframe. The main difference between off (the default setting) and wire is that you can still select the back faces in off mode. In wire mode, the back faces are displayed but are unpickable.
hard:
If you select hard, Maya culls the back faces but draws only the hard edges, and not the back faces, in wireframe.
full:
If you select full, Maya culls back faces entirely-the back faces are not drawn and cannot be selected.
You probably wanted to select 'hard' or 'full'.
Hope it help. (
)