Float For Zune

[bradon]

hello,

I wanted to share a piece thats recently been completed for Microsoft Zune Player. I'm still working on putting together some more information about the project and how this was done, but if you have a second check it out and tell me what you think.

EDIT/
Im temporarily removing my version of this animation at the polite request of the production studio who wishes to only show the "official cut" version of this spot anyone who wishes to see the edited version I created can send me a PM and ill be happy to show you that version.
END EDIT/

the "official" release which can be viewed at the zune-arts website
here www.zune-arts.net

Software used was Maya and XSI, composited in After Effects

credits are as follows

Agency: 72andsunny
Produced at Vitamin

Director : Ryan Dunn
Illustrtion : Elliot Lim
Compositing : Elliot Lim, Ryan Dunn
Modeling : Bradon Webb, Jon Dorfman, Scott Trosclair
Animation and Rigging : Ryan McDougal
Simulations & Lighting : Scott Trosclair
Rendering : Bradon Webb, Ryan Dunn

[fortner_mike]

Ok, well it has its own style, and the character animations are very nice, the music fits...I just don't really get the idea. Does the flying symbolize they fell n love or something like that?

[bradon]

QUOTE(thirt33n @ 07/22/07, 04:50 AM) [snapback]270155[/snapback]
Ok, well it has its own style, and the character animations are very nice, the music fits...I just don't really get the idea. Does the flying symbolize they fell n love or something like that?

well I guess the judge of a truly good concept is if you don't have to spell it out, I did not write the script... but basically in my opinion the idea was that of sharing things between people causes them to float. so the story starts out with a girl she spills her coffee and the guy he gives her a napkin to clean herself, that causes them to float a little bit. once they figure this out they start sharing more and more so they float up higher into the clouds. For me I wouldn't really symbolize the flying as falling in love, its more the idea that sharing causes the flying. There was origionally the idea that the two main characters would get high into the clouds and a big gust of wind would cause them to drop a few items and then start to fall only until they "shared a kiss" but that was written out for various reasons. I guess there is supposed to be a bit of romanticism in there but in the end it was a short commercial for the Zune and not an independent piece so there were some requirements that naturally follow doing an advertisement. hope that clears it up a bit.

[fortner_mike]

Oh yeah, now i can see...when you said it it's quite brilliant!