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If you want to save the 381 euros, just extract the kmz (saved for Google Earth 4, this actually is just a zip archive, rename it to extract) and use the dae file, that is created while extracting.
Actually, you guys shoudl test this more often, it so happens that VERY many vendors use this tactic. I learned this when i firts went out to develop code in comppanies. Many times the format is just some zipped up other format to glob many files into one. Usually teh real format is one of the formats the softrware natively reads in. Oldest trick in the book. I know atleat 17 formats that have this property.
Also half of all formats are ascii thats easy to read, this goes for formats such as ai, wich after a while of reading starts to make great sense. Making it really easy to do your won reader for selected parts of them. (usually what happens is you need something quick in day or so and you just investigate one small thing and never look back)
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For the import to work you will need a plug-in for Maya
You dont actually maya ships with a collada reader, its just not loaded by default.
PS: for half of the jobs if you find yourself buying a application is just a sign your not really up to speed on what your doing, OR then your just don't have time to develop the tools needed because your already busy making money, so it dont matter one wauy or another. I mean it still regularly surprises me that somebody can sell a file renaming utility for 10$ a pop and live with income form that, after all writing a better renamer is just a job worth 5 seconds of my time in commandlie for something i do daily anyway. And firing up the extra software takes LONGER then not firing it up at all.
So i guess you always pay for what you do not know or care to do yourself. And this is why its very hard justifying some cost you find acceptable to others, since thety MAY know something you dont.