The MATRIX freeze motion spin shot will replace the flying chrome balls as the cliche CG effect of the 2000s!
-Nostradamus
I'm already sick of the Matrix shot...enuf is enuf, it's about as cliche as the camera coming out of the eye to another scene through another eye thing. Commercial directors and producers be aware, it cheapens the product by emulating (especially if it's done poorly).
We did a couple commercials that have people floating in mid air, paper hanging in the air, books and computer monitors suspended several feet off the ground, etc. One shot, no 3D, one camera, and a lot of time on the flame. You don't neccesarily need that rig to do that style of shot, actually, the shot that i'm talking about might have needed a thousand or cameras (it's about 1000 frames in length) if it's even possible with that rig (the camera spins around people, keeps dollying and trucking and panning through a mall size area, into an office, into a monitor and up some stairs into an airplane). Just some ingenuity and some brainstorming between the flame artists, the director, and the DP. I repeat...no 3D and one camera. We have producers still trying to figure our how we did it...
Although we did another one with Maya as well of a golf club hitting a ball, freezing in mid stroke, grass floating in air, camera spins, club finishes stroke.
DK