File->Keyboard Mapping
create your own keyboard mapping.. or duplicate Maya's mapping if you like.
Then you can package this new mapping and send it to your friends / coworkers.
As for MAX's icon driven approach, I find it the most counter-productive thing ever invented. Like Matt suggested above, just click B when you have an object selected and you get an intuative and complete SRT manipulator.
And hey... changing 3D software always involves adjustments on the part of the user as well.